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Sr. Supervisor, Digital Marketing

ref : CEGY84 | 13 mars 2018

date limite de candidature : 13 avr. 2018

Orange Smart Village Egypt - Egypt

votre rôle

SEO and SEM

  • Planning and tracking of SEM and SEO technical and marketing activities to align with portal, apps and online properties launches of both current and new content and functionalities
  • Support achieving the overall Orange services KPI’s and objectives through improving portals and apps performance based on SEO and SEM analysis findings
  • Reporting insights of online properties conversions and e-commerce transactions by performing ongoing analysis and optimization of all aspects affecting ranking and search results
  • Coordination of GTM and Google Analytics implementation
  • Participate in marketing projects with regards to relationship with technology for preparation of Google and other platforms codes set for traffic and conversions tracking of portals, apps, and newsletters
  • Ongoing monitoring of SEM/SEO content agency for implementation of regular and irregular tasks and compliance with SEO guidelines; optimizations of content pages headings, navigation, and meta tagging

Online Marketing Analytics

  • Utilize free and paid tools, analytics, attribution models, conversion tracking for coming out with informed reports and finding aiming at optimizing customer journey and functionalities
  • Alignment with portal updates, and the launching of features and development projects for monitoring and reporting of online properties traffic and online user behavior to optimize customer journey, ad placement and keyword evolution
  • Reporting conversions performance and recommendations for online content and services catalogue enhancements

Product Testing

  • Prototype testing at different development phases for page model selection –where  applicable, by attributing to customer behavior results through A/B testing and other methodologies
  • Join forces with online projects for participation to portal and online properties development projects providing recommendations and examining the navigation, meta tagging, and preparing the SEM and SEO at time of deployment
  • Marketing Research
  • Integrate modern online marketing tools within portal and apps, where applicable, to perform marketing analysis and research in order prepare insightful reports based on customer feedback and crowdsourced online channels

Direct Marketing

  • Coordinate the development of technical coding and shortened links creation and embedding within direct marketing channels ad instances and messages
  • Performance tracking and analysis of conversion targets, results, and ROI of direct portal marketing and e-commerce activities conversions, regular transactions, and offers and promotion

votre profil

Education

  • Bachelor degree in Computer Science or Business Administration
  • Google Analytics and Ad Words certification

Experience

  • 5-7 years experience in digital marketing, web and mobile apps development
  • Hands-on SEO, SEM, AdWords experience
  • Technology orientation is a fundamental
  • Past experience in a multinational, agency, and web development is a plus

compétences

  • Excellent written and spoken English and Arabic
  • Advanced computer skills
  • Numeric, analytical, logical and methodical
  • Excellent communication, interpersonal and analytical skills with Ability to effectively influence others
  • Self dependent and motivated, Highly reliable and sense of discipline
  • Ability to meet tight deadlines, manage stress and pressure effectively
  • Ability to work in dynamic, multi-cultural environment

entité

Marketing

Supporting marketing decisions with analysis and reports on online properties performance

Participating in the development and enhancement of Orange online portals and mobile apps by playing an active role and joining forces with online portals manager and team as well as Orange stakeholders and business owners in the process of development and ongoing optimization of online performance

contrat

Regular

Orange Egypt

top employer global-2019

Le Groupe Orange

83%

des salariés sont fiers de travailler pour Orange

81%

recommandent Orange comme une entreprise où il fait bon travailler

N°2

en France dans le classement Happy Candidates avec une note de 8.6/10 dans la catégorie des entreprises de plus de 1000 salariés

dessin mixite

Orange obtient depuis 2014 le label sur la mixité hommes/femmes (Gender Equality European Standard)