Orange Liberia Recrute Un (01) Youth and Mass Market Manager (h/f)

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Job Summary:

PURPOSE OF THE JOB

The Youth and Mass market manager is responsible of developing value proposition to address the market demand for two main macro segments which are youth and Mass Market. He/she is the main responsible of the customer base growth. The person needs to have a clear understanding of the behavior of these two segments which represent the real actual and future asset of the company.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Value proposition

• Lead and guide the team to have a complete understanding of the needs of the two main segments
• Drive the team to the digital customer journey transformation
• Guide the team through the market demand process
• Ensure the team deliver relevant GTM for each segment
• Support the team in developing constant market engagement for each segment
• Use all sponsoring and events where Orange Liberia is engaged to drive product and propistion adoption as well as brand affinity
• Support business planning team with relevant assumption in delivering business case for products, promotions and value proposition for youth and mass market
• Ensure the company achieve expectation for rural strategy
• Build a strong relation between marketing and distribution with integrated plan

Business review

• Provide a comprehensive revenue gap analysis for voice and data
• Provide also customer base analysis specially for gross addition, reconnexion, churn
• Provide a quantitative and qualitative information needed for monthly and weekly Business review
• Lead the Marketing weekly performance analysis and the input for the war room as well as the rural initiatives
• Implement relevant dashboard that will help clear monitoring of youth, Mass market and rural behavior and performance

Pricing

• Define the optimal and affordable pricing for all products, promotions and value proposition for youth and mass market segment
• Ensure compliance to the pricing guidelines of the company according to pricing strategy approved and LTA rules
• Ensure consistency in company pricing for voice, data and digital
• Provide best value for money for both segments
• Create differentiation in the proposition using telco and non telco benefits
• Ensure there is no cannibalization of the revenue

Market animation

• Provide clear benchmark on what is done within the industry for both segments
• Develop and implement events including sponsoring that are relevant for each of the two segments
• Develop and implement promotions that matter for youth and mass market in line with business trends
• Develop the brand affinity initiatives
• Manage global company NPS plan and execution