Mobistar becomes Orange in Belgium
From May 10th, Mobistar is rebranding to Orange, bringing the operations in Belgium fully into the Orange family and strengthening the Group’s European operations under a single brand. After the rebranding of Mobinil in Egypt, Belgium is the latest subsidiary of the Orange Group to adopt the Orange brand. Mobistar had 3.029 million customers at the end of March 2016.
Stéphane Richard, Chairman and Chief Executive Officer of Orange
“Our ambition is to offer digital services over both fixed and mobile networks under a single brand, Orange, and to reinforce our position as leading convergent operator in Europe. We are very happy that Mobistar is becoming Orange right at the moment when we will be rolling-out fixed-mobile convergent offers in Belgium. From today, all our subsidiaries in Europe are branded Orange, which strengthens our leading market positions and will help us offer customers a unique and incomparable experience across in Europe.”
Jean Marc Harion, Chief Executive Officer, Orange Belgium :
“For over 20 years, Mobistar has revolutionised the mobile market in Belgium. Today, we launch a new phase of development with the change to Orange. As Orange, we will refresh and invigorate the Belgian telecoms market through new convergent offers, innovative services and essential experiences that we can leverage from being part of a truly global company. It is a momentous day for our customers and employees, and marks the start of a new era of digital services that we plan to offer in Belgium.”
Isabel Carrion, Chief People Officer of Orange Belgium
"We’ve tried to involve a very large group of people. There are two reasons for that:
- People are the brand. They will deliver the “unmatched experience” to our customers. So we wanted to co-create our future together.
- As mentioned before, we do not see this rebranding as a superficial name change. We really believe it is a unique opportunity to rethink the way we serve our customers in line with the promise of the Orange brand. And if we have the ambition to reinvent the customer experience, then we have to adapt the experience of our team members too.
So every corner of the company is impacted by this rebranding. We know it will take some time. The N°1 quality of our people who are making a success of this transformation is their passion and drive to create real value for customers & team members."