To be recognised as an expert on the web and therefore get recognition from your peers, there's nothing better than an article for offering your point of view on a precise subject linked to your field. You can share it yourself on social media, and internet users who are looking after their own personal brands will also be glad to share it.
To post your article online you can either create your own blog, or use LinkedIn's blogging platform.
Even if you don't have your own blog, you might be asked to write an article under your own name for an existing site.
In your articles, it's important to offer perspectives, current development trends in your field, or share your impressions of a new business tool, and very practical hints and tips.