Checklist for great personal branding

Level up your future and ambitions

Be tactical when picking your final year internship, as it’s a stepping stone that can give momentum to your early career. More than just ‘finding an internship’, choosing the right one is a delicate balance between emotion and reason. It can be summed up in two questions: 

discover your student job at Orange

An optimized LinkedIn profile, an inspiring story, and an active community: here’s how you improve your personal branding on social networks. 

In fact, you probably already have everything you need. You just need to show it off. But where can you start? Here, with our personal branding checklist: discover the right attitude, the right tools, and above all, the right examples. 

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Digest

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  • Write down what motivates you, in 3 clear points
  • Clean up your Google and social profiles 
  • Fine-tune your LinkedIn profile with examples and real-life experiences
  • Be active on socials, at your own pace 
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Note down what you want to put forward 

Simply start by drawing up three columns on a sheet of paper:
  • What you like to do 
  • What people often say about you
  • Your professional strengths and personal qualities 

Do you enjoy solving problems as part of a team? Do you volunteer for a charity? Would you like to highlight a professional certification? Write it all down, on paper or mobile. It's a good start for your brand image. 

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Check what Google and socials are saying about you

Google your full name. Also, click on the “Images” tab. Recruiters will also see what you find: your personal brand starts there. 

If you don't like a search result, click on the link and: 
  • Delete content and old profiles you no longer use, or
  • Update the profile with a recent, professional photo, for example. 

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Career Opportunities

Optimise your LinkedIn profile

A profile with no photo, no summary, and no apparent mission is not inspiring. To develop your personal branding, focus on:
  • a clear, smiling photo,
  • a banner that explains in two sentences what you do, or what you want to do,
  • a summary of your career path, in 5 lines with precise examples.
As for the “Profile title” section, which appears just below your name, introduce yourself in one sentence. For example, “I support my BtoB customers in their fibre broadband deployment.” Clear and professional. 
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Career Opportunities

Focus on your story, not just your experience

Changed career after 10 years in a certain job? Back to studying at 35? Tell us about it. Explain what motivated that choice.

At Orange, we like to understand your path. Here is what counts:
  • your choices
  • your triggers
  • your values

A well-analysed experience is worth more than a poorly explained diploma.
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A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

Speak out, your way

Do you like to write, participate and interact? Wonderful. Speak out and show your commitment. Follow the 3/3 rule when publishing: 
  • a third of your content should be about your role
  • a third of your content should be about your community 
  • a third of your content should be about something more personal. 

You don't have to be an expert, just committed. There is no need to be online 24/7. One post a week is enough, as long as you strike a balance between your professional strategy, your convictions, topical issues, and your personal angle. 

And if you don't know what to say, start with a simple sentence. For example: “Today, I learned that...” by reposting an interesting publication. The day you feel like it, start by writing a simple post: one paragraph, with no more than three hashtags. And when you're comfortable, you can move on to writing full articles. 

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Career Opportunities

Focus.

Join the right communities

Is your work cloud-based? Join a LinkedIn group about it. Want to join Orange? Follow our HR news. Every interaction matters on LinkedIn, and every comment makes you more visible. 

Be active in developing your network. Remember to connect with:
  • former colleagues, 
  • training contacts, 
  • recruiters you come across. 
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