Checklist for great personal branding

An optimised LinkedIn profile. An inspiring story. An active community. That’s how you build your personal brand on social media.

Chances are, you already have everything you need - you just need to show it. So where do you start? Right here, with our personal branding checklist: a step-by-step guide with the right habits, , the right tools, and above all, the right examples.

Digest

  • Write down what motivates you, in 3 clear points
  • Clean up your Google results and social profiles
  • Fine-tune your LinkedIn with real examples and experiences
  • Stay active on social media, at your own pace

Note down what you want to highlight 

Start simply by drawing three columns on a sheet of paper:
  • What you love doing,
  • What people often say about you,
  • Your professional strengths and personal qualities.

Do you enjoy solving problems as part of a team? Do you volunteer for a charity? Do you have professional certifications? Write it all down. It's a good start for your brand image.

Check what Google and social media say about you

Google your full name. Also, click on the “Images” tab. Recruiters will see what you see: your personal brand starts there.

If you don't like a search result, click on the link and: 
  • Delete old accounts and unused profiles, or
  • Update them with a recent, professional photo, for example.

Optimise your LinkedIn profile

A profile with no photo, no summary, and no apparent mission is not inspiring. To develop your personal branding, focus on:
  • a clear, smiling photo,
  • a banner that explains in two sentences what you do, or what you want to do,
  • a summary of your career path, in 5 lines with precise examples.
As for the “Profile title” section, which appears just below your name, introduce yourself in one sentence. For example, “I support my BtoB customers in their fibre broadband deployment.” Clear and professional. 
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

Focus on your story, not just your experience

Changed career after 10 years in a certain job? Back to studying at 35? Tell us about it. Explain what motivated that choice.

At Orange, we like to understand your path. Here is what counts:
  • your choices
  • your triggers
  • your values

A well-analysed experience is worth more than a poorly explained diploma.
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

Speak up, your way

Do you enjoy writing, contributing and interacting? Wonderful. Share your voice and show your commitment. Follow the “rule of thirds” when posting:
  • 1/3 about your work
  • 1/3 about your community
  • 1/3 about something personal

You don't have to be an expert, just committed. There is no need to be online 24/7. One post a week is plenty, as long as you strike a balance between your professional strategy, your beliefs, current topics, and your personal perspective.

Not sure what to say? Start with a simple sentence, like: “Today, I learned that...” and repos something that interests you. When you feel ready, write a simple post: one paragraph, with no more than three hashtags. Later, you can move on to full-length articles.

Focus.

Join the right communities

Is your work cloud-based? Join a LinkedIn group about it. Want to join Orange? Follow our HR news. Every interaction matters on LinkedIn, and every comment makes you more visible.

Keep growing your network, too. Remember to connect with:
  • former colleagues, 
  • people from your training or studies,
  • recruiters you meet.
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

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