Sr. Manager, Data Analytics & CVM

Purpose of the job

Orange Egypt is on a mission to unlock the full potential of its data and AI capabilities to drive customer-centric innovation, business growth, and operational efficiency. We are looking for a highly skilled and visionary Senior Manager Data Analytics & CVM to join our team. The ideal candidate will be a strategic thinker with strong hands-on analytical capabilities, experienced in both advanced data analytics and customer value management. This hybrid role bridges data science with commercial impact transforming insights into revenue-generating actions across the customer lifecycle.

Duties and responsibilities

1. Analytics Leadership

• Lead the data analytics team in developing and delivering dashboards and analytical reports for various stakeholders across Orange Egyptincluding Finance, Customer Service, B2B, Marketing, and other functional teams.
• Ensure dashboards are optimized for performance, usability, and relevance, leveraging the most suitable platforms (e.g., BI tools, embedded analytics, real-time interfaces).
• Maintain a critical eye on all analytics output, challenging inconsistencies, validating insights, and ensuring business alignment.
• Define and drive the analytics roadmap to support CVM strategies, churn prevention, ARPU uplift, and customer lifetime value (CLTV) growth.
• Oversee the design of experiments, predictive models, and customer scoring frameworks to support both real-time decision-making and strategic planning.
• Develop and monitor KPIs that measure the performance of CVM programs and broader business initiatives.

2. CVM Strategy & Execution

• Co-own the CVM strategy with Marketing and Commercial teams, translating data-driven insights into segmented offers and Next Best Actions.
• Collaborate with product, pricing, and campaign teams to define customer segments, targeting logic, and performance dashboards.
• Lead the analytical design and continuous optimization of CVM campaigns across acquisition, retention, upsell, cross-sell, and win-back journeys.
• Provide input and co-design the autonomous AI-driven CVM engines and decision orchestration logic.

3. Platform & Capability Building

• Work closely with the Data & AI Platform team to ensure analytics tools, models, and data pipelines are aligned with business needs.
• Promote a data-driven culture across all business team especially CVM and marketing, championing self-service analytics and data literacy.
• Collaborate on the development and adoption of AI models integrated with Orange Egypts on-premises data lakehouse platform.

Job specification

Education

Bachelors or Masters degree in Computer Science, Software Engineering, Information Systems, or related field

Experience

• 7+ years of experience in data analytics, with at least 3 years in a CVM-related function in telecom or a similar industry.
• Strong command of SQL and data wrangling. Familiarity with Python/R, dashboards (Power BI/Tableau), and statistical modeling.
• Deep understanding of telecom KPIs, customer lifecycle management, and campaign economics.
• Experience working with on-premise data platforms and/or real-time analytics architectures is a strong plus.
• Business acumen, storytelling ability, and stakeholder management skills are essential.

Skills and Abilities

• Strategic and analytical mindset
• Commercial orientation and results focus
• Excellent communication and influence skills
• Agility in cross-functional environments
• Leadership and people development
• Fluent in English; French is a plus