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Director, Mobile Consumer Marketing

ref :L3899358 | 12 oct. 2023

date limite de candidature : 05 avr. 2024

Smart Village Giza Egypt - Egypte

Purpose of the job

Developing the strategy and plan of the crucial departments within the Mobile Consumer. Managing the function in order to devise the medium and long term directions for achieving a sustainable competitive advantage for Orange.

Duties and responsibilities

Planning, Organizing and Budgeting

  • Set strategic directions to be followed in annually developed departmental plans and business objectives for the department while ensuring alignment with company strategy.
  • Accountable on the implementation of the annual functional plan.
  • Evaluate and authorize all department standards, policies and procedures.

Functional Management:

  • Establish the vision and strategy for the mobile marketing calendar aligned with company vision and mission defining all Mobile Marketing Segments and prospects.
  • Develop the innovative propositions based on targeted segments specifications for acquisition, retention and revenues to achieve the budget and enhancing Segments products and services
  • Accountable for the overall segments products & services, revenue and profitability, through profit and loss analysis, monitoring daily figures across all touch points and adjusting forecasts, establishing pricing and creating a value propositions in addition to the ownership of segments share and value share vs. the competition.
  • Design and implement well defined acquisition offers to ensure relatively high ARPU of newly acquired customers and thereby best ROI
  • Design and implement well defined retention offers to preserve revenues and maintain the ARPU of customers at risk of churning and thereby insure best ROI
  • Design the customer lifecycle and insuring a smooth end-to-end customer experience, and customer satisfaction at all touchpoints.
  • Manage the customer experience design process for streamlining the customer journey and enhancing retention processes, as well as developing retention offers and overseeing direct retention activities.
  • Engage and animate the base through several targeted promotions
  • Responsible for managing segment proactive and reactive retention programs and Oversee sales channels strategy, plan and develop segment channel specific propositions and apply the best commission/pointing stricter per sales channel for all Mobile Marketing Segment products.
  • Developing and animating Orange base through rewards (Points program , Non telco platform ) across all market segments, to enhance loyalty and decrease churn rate.
  • Analyzing researches, benchmarks, Orange subsidiaries launches and post-launch assessments to identify marketing opportunities to increase revenues, gross ads and NPS in direct & indirect sales channels.
  • Develop marketing ideas and execute them to fulfill the strategy and plan of the Channel marketing department aiming to increase the revenues, gross ads and customer intimacy of the direct & indirect sales channels.

People Management:

  • Interview and select direct reports and validate hiring decisions for the department.
  • Provide coaching and request needed training for direct reports ensuring continuous individual development.
  • Ensure a healthy working environment for the department employees through focusing on team building and motivation initiatives.
  • Conduct regular performance and competency evaluations for direct reports while delivering constant constructive feedback for higher achievements and further development.

Job specification


  • Bachelor degree of Science, MBA is a plus.


  • 10+ Years Experience in telecoms & Marketing.
  • Minimum 8+ years of experience in the service design of telecom products and services.

Skills and abilities

  • Very good marketing & business sense with strong customer focus.
  • Results oriented with strong quantitative analysis skills
  • Good interpersonal skills
  • High team work, communication and leadership skills
  • Strong strategic and concept development skills
  • Strong understanding of operational commercial implications of applying customer experience recommendations
  • Able to work collaboratively across the organization and with external partners
  • Active performance management, gives clear direction and delegates well with clearly understood deliverables.
  • Good understanding of product development processes and pitfalls.



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