Customer Reference Communication Manager

votre rôle

Orange Business is the entity of the Orange Group dedicated to businesses and organizations. Our unique history as a telecom operator and now an IT services company allows us to support the sustainable digital transformation of businesses worldwide. The experience and diversity of our 29,000 employees, experts in B2B challenges around the globe, are our greatest assets. We advocate for an ethical, responsible, and inclusive vision of digital technology while helping businesses reimagine their services. This is how we create a positive impact for our clients, our employees, and the planet.

Main Mission:
Responsible for developing and managing programs that celebrate and promote sales win successes within the organization, ensuring that the Orange Business customer reference repository is kept up to date with rich and relevant content aligned to the strategy of the business and needs of the salesforce.

Responsibilities:

• New Customer Wins:

• Build and maintain a network of contributors for a weekly communication to celebrate new sales wins. 
• Manage end-to-end coordination from when a new submission is received to sending out an engaging communication in both English and French. 
• Create internal customer references on our digital customer reference repository (Expresso) in both English and French. 
• Manage a planning schedule, as well as communication design and send using EasyMail. 
• Monitor web traffic and CTR to report on performance and audience engagement for both Expresso and EasyMail. 
• Internal Customer Reference Repository:
• Content creation for new or updated customer references, aligned to the messaging of our CVPs. 
• Regular tracking and reviews to assess the relevance and accuracy of the references. 
• Establish a process for sales and marketing teams to provide feedback on the usefulness of references and suggest updates. 
• Work with the Marketing Automation team to improve and develop the technical aspects of the repository tool and be the SPOC for trialing new Sales Enablement SaaS platform. 
• Customer Reference Support:
  • Identify relevant customer references to support requests such as answering RFPs and Analyst submissions when requested.
  • Work with sales teams to proactively gather and present customer reference information to support sales in a way that it is meaningful.