Content Manager & Strategist

votre rôle

Joining the Global Campaigns team, the Content Strategist is tasked with crafting dynamic, actionable, repeatable content that aligns with our global campaigns and resonates across digital platforms. This role demands a blend of creative expertise and analytic rigor to ensure content visibility and effectiveness at every stage of the customer journey, tailored to both global and local contexts.

Key responsibilities : 

• Content strategy development: Builds strategy around assets to deliver customer excitement. Creates and manage a comprehensive content strategy that supports each global campaign and resonates with audiences at each step of the customer journey.
• Content creation: collaborate with creative specialists, campaign managers, and suppliers to produce a repeatable content strategy aligned with global campaign goals. And develop engaging and relevant content for a variety of channels.
• Supplier categorization: map and categorize content suppliers and content type (best in practice) to meet campaign needs and share insights with the Global Campaign Manager.
• Optimization: optimize content for user engagement, adapting to various markets and platforms to maximize global reach and engagement. Tailors content to relevant buying groups/personas while maintaining brand consistency.
• Performance analysis: with the help of the data and digital team, use data analytics to measure content effectiveness, inform strategy adjustments, and enhance overall engagement. Analyze content marketing data to spot trends, predict consumer needs, and refine content strategies.
• Localization: Ensure content is effectively localized to engage international audiences while maintaining brand cohesion.
• Content audits: evaluate existing content's performance to identify improvements.
• Innovative content Solutions: leverage AI and other technologies to enhance content creation processes and outputs, and uses market and audience insights to guide content strategy.